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09 Aug 2023
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Jacky Costello: A Passionate Entrepreneur, Business Coach, and Cleaning Business Owner Dedicated to Empowering Growth Copy

August 9, 2023

In a world where passion drives innovation and ambition fuels success, I emerge as a multifaceted entrepreneur, business coach, and cleaning business owner with an unyielding commitment to personal and professional growth. With a name that resonates in the realms of business empowerment, i have not only established a thriving cleaning business but have also become a guiding light for individuals and enterprises seeking to achieve their goals.

At the core of my identity lies an unquenchable enthusiasm for the entrepreneurial journey. A name synonymous with tenacity and dedication, I embody the spirit of a true go-getter. His journey began with the establishment of a successful cleaning business, where I demonstrated my knack for turning challenges into stepping stones and transforming mundane tasks into opportunities for growth.

Beyond my role as a cleaning business owner, I also started wearing the hat of a business coach. My unwavering commitment to fostering growth and development sets me apart in the competitive world of business coaching. With a deep-seated belief in the potential of every individual, I utilize my vast experience to empower others to reach unprecedented heights. My coaching style is marked by a perfect blend of empathy, strategic thinking, and a keen understanding of what it takes to excel in the business landscape.

Passion is the driving force behind my every endeavor. My eyes light up when I talk about guiding new entrepreneurs and established businesses alike. It’s this passion that fuels my ambition to not only chase my own dreams but also to pave the way for others to realize theirs. My journey is a testament to the fact that success is not just about personal achievements; it’s about lifting others along the way and creating a ripple effect of positive change.

If I had to describe myself with two words it would be hardworking and dedicated. I thrive on challenges, consistently pushing the boundaries of what’s possible. His unwavering commitment to my ventures is a reflection of my unyielding work ethic and my relentless pursuit of excellence.

As a visionary entrepreneur, a compassionate business coach, and a thriving cleaning business owner, I exemplify the qualities that define success in the modern business landscape. My story is one of resilience, passion, and a steadfast dedication to helping others flourish. With my infectious enthusiasm and unwavering commitment, I try to be a true inspiration for aspiring entrepreneurs and established businesses alike, proving that with the right mindset and determination, anyone can achieve greatness.

If you’d like to hear more about my story check out our book here!

01 Aug 2023
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New business owner? Keep costs down with these 10 tips

August 1, 2023

1️⃣ Work from home or co-share office space.

2️⃣ Embrace digital marketing – it’s cost-effective.

3️⃣ Negotiate discounts with suppliers.

4️⃣ Hire interns or freelancers for specific tasks.

5️⃣ Use free or affordable business tools and software.

6️⃣ Monitor expenses regularly and cut unnecessary ones.

7️⃣ DIY your website and branding if possible.

8️⃣ Buy used or refurbished equipment.

9️⃣ Opt for virtual meetings to save on travel.

🔟 Network and collaborate for mutual benefits. 

If you’d like to hear more about my story check out our book here!

31 Jul 2023
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Opening a service industry business can be a rewarding venture for several reasons

July 31, 2023
  • High demand: The service industry often addresses essential needs of customers, ensuring a consistent demand for your offerings.
  • Lower startup costs: Compared to manufacturing or retail businesses, service businesses typically require less initial investment and overhead.
  • Flexibility: You can tailor services to meet the specific needs of your target market and adapt quickly to changing trends.
  • Relationship-driven: Building strong customer relationships can lead to repeat business and positive word-of-mouth referrals.
  • Scalability: Many service businesses can be scaled easily by hiring more skilled personnel or expanding your service area.
  • Diverse opportunities: The service industry encompasses a wide range of sectors, allowing you to choose a field that aligns with your passion and expertise.
  • Technology integration: Embracing technology can enhance efficiency and improve customer experiences in the service industry.

Remember, success in any business depends on thorough planning, dedication, and providing exceptional service to your customers.

If you’d like to hear more about my story check out our book here!

28 Jul 2023
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The Journey of Confidence: Unleashing Your True Potential

July 28, 2023

Confidence is a powerful quality that can shape our lives and pave the way to success and fulfillment. It acts as a guiding light, helping us navigate through life’s challenges with resilience and determination. However, building confidence is not an overnight process; rather, it is a journey of self-discovery and growth.

In this blog, we will explore the various aspects of confidence building and provide practical tips to help you unleash your true potential and embrace the best version of yourself.

  • Embrace Self-Awareness:
  • The first step towards building confidence is to know yourself deeply. Reflect on your strengths, weaknesses, values, and aspirations. Acknowledge your accomplishments and learn from your mistakes. Embrace self-awareness as a tool for personal growth and development. Understanding who you are will enable you to set realistic goals and build your confidence on a solid foundation.
  • Challenge Negative Self-Talk:
  • Negative self-talk can be a significant obstacle on the road to confidence. Those inner voices that doubt your abilities or criticize your every move can be detrimental to your self-esteem. Recognize these negative patterns and challenge them with positive affirmations. Cultivate a mindset that focuses on your strengths and potential, allowing your confidence to flourish.
  • Set Achievable Goals:
  • Confidence thrives when you have a sense of purpose. Set clear and achievable goals for yourself, both short-term and long-term. Break down bigger objectives into smaller, manageable tasks. As you accomplish these milestones, you’ll gain a sense of accomplishment and pride, boosting your confidence in your capabilities.
  • Step Out of Your Comfort Zone:
  • Growth happens outside of our comfort zones. Don’t be afraid to take risks and try new things. Whether it’s learning a new skill, speaking in public, or taking on new responsibilities, pushing your boundaries will expand your confidence. Embrace failures as learning experiences and opportunities for growth.
  • Practice Self-Compassion:
  • Being kind to yourself is crucial in the confidence-building process. Acknowledge that perfection is unattainable, and it’s okay to make mistakes. Treat yourself with the same compassion and understanding that you would offer to a close friend. By practicing self-compassion, you create a supportive environment for your confidence to thrive.
  • Surround Yourself with Positivity:
  • The people you surround yourself with can significantly impact your confidence. Seek out individuals who support and uplift you, both personally and professionally. Surrounding yourself with positivity will provide encouragement and foster a strong belief in your abilities.
  • Celebrate Your Successes:
  • No matter how small or big, celebrate your achievements. Recognizing your progress reinforces a positive mindset and motivates you to keep moving forward. Celebrate not only the final outcomes but also the efforts and determination you put in along the way.

Conclusion:

Confidence is not an innate trait; it’s a skill that can be developed and nurtured over time. Embrace the journey of building confidence with patience and perseverance. Remember that setbacks are a natural part of growth, and they don’t define your worth. Stay committed to self-improvement, practice self-awareness, and surround yourself with positivity. As you build your confidence, you’ll unlock your true potential and embark on a path of personal and professional success. So, take that first step today, and let the world witness the empowered and confident individual you were meant to be.

If you’d like to hear more about my story check out our book here!

09 Jun 2023
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Achieving a healthy work-life balance is crucial for our overall well-being and success

June 9, 2023

In today’s fast-paced world, where work demands can be relentless, it’s essential to find a harmonious integration between our professional and personal lives.

Maintaining a proper work-life balance allows us to avoid burnout and maintain our physical and mental health. When we allocate sufficient time for ourselves, our families, and our passions, we become more productive and engaged during work hours.

Here are some tips for cultivating a better work-life balance:

  • Set boundaries: Establish clear boundaries between work and personal time. Avoid checking work emails or messages during off-hours to ensure quality time for yourself and loved ones.
  • Prioritize self-care: Make time for regular exercise, hobbies, and relaxation. Taking care of your physical and mental health is vital for staying focused and energized at work.
  • Plan and organize: Efficient time management can make a significant difference. Prioritize tasks, create to-do lists, and set realistic goals to manage both work and personal commitments effectively.
  • Communicate openly: Discuss your work-life balance needs with your employer or colleagues. Open communication can lead to understanding and potential adjustments to support your well-being.
  • Unplug when possible: Take breaks from screens and technology, especially during personal time. Disconnecting allows for better engagement with the world around you.
  • Learn to say ‘no’: It’s okay to decline additional work or commitments when you’re overloaded. Prioritize your existing responsibilities to avoid overwhelming yourself.
  • Be present: Whether at work or with loved ones, focus on being present in the moment. Mindfulness can enhance your experiences and improve relationships.

Remember, work-life balance is not a one-size-fits-all concept. It’s about finding what works best for you and ensuring that both your professional and personal aspects of life complement each other in a way that brings fulfillment and happiness.

If you’d like to hear more about my story check out our book here!

15 May 2023
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Looking to connect with fellow business owners beyond traditional networking groups?

May 15, 2023

Here are some fresh ideas to expand your network organically:

1️⃣ Attend Industry Events: Check out conferences, workshops, or seminars relevant to your field. You’ll meet like-minded entrepreneurs who share your passion.

2️⃣ Collaborate on Projects: Partner up on projects with businesses complementary to yours. It’s a win-win and a great way to forge lasting relationships.

3️⃣ Social Media Engagement: Engage with business owners through comments, shares, and direct messages. Authentic interactions can lead to meaningful connections.

4️⃣ Local Meetups: Seek out local meetups or casual gatherings where entrepreneurs hang out. It’s a more relaxed setting to build connections.

5️⃣ Join Online Communities: Participate in industry-specific forums, Facebook groups, or LinkedIn communities. Share knowledge and make valuable connections.

6️⃣ Volunteer or Support Causes: Get involved in charity events or causes. It’s a chance to meet philanthropic business owners with shared interests.

Remember, building genuine relationships takes time and effort. Be open, approachable, and always willing to offer value. Happy networking! 

#BusinessConnections #EntrepreneurLife #NetworkingTips

If you’d like to hear more about my story check out our book here!

24 Apr 2023
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What Are The Challenges Of Entrepreneurship? (And How To Overcome Them)

April 24, 2023

Setbacks, failures, frustration and feeling defeated are unavoidable in the world of entrepreneurship. To overcome these challenges, it’s essential to have a growth mindset, stay focused on your goals, and continuously learn from your experiences and mentors. Remember, failure is an opportunity to learn and grow, not a reason to give up.

The most common challenges of entrepreneurship are high levels of stress, struggling to find clients, overworking and becoming burned out, lack of cash flow, taking financial risks, finding the right business model, hiring employees and of course self doubt.

Are you excited about entrepreneurship? That’s great but you have to be in it to win it. This is not a quick hike, this is a marathon. If you don’t give enough or run to fast you won’t make it to the finish line.

Entrepreneurship is serious. There is a lot of risk, and the failure rate is high. An entrepreneurial mindset is not enough. Don’t quit your day job just yet. Keep it until you can see your new business idea takes off. You’ll find yourself working harder then ever, no overtime will be paid in the beginning at least. Accept any help that is giving to you. Having mentors is essential. Don’t see other business owners as competition, see them as collaborators. You cannot go on this journey alone.

If you’d like to hear more about my story check out our book here!

01 Dec 2022
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How to take a break from your business without falling behind

December 1, 2022

You are stressed, overworked, frustrated, and feeling run down? Your body and mind are telling you that it’s time to take a break to avoid burnout but you feel like you just can’t take a break?

As a small business owner, we often feel that our business needs our 24/7 attention which may be true, yet there are a few things you can work on so that you can take small breaks from time to time.

Here are just a few tips:

1. Delegate and prepare staff for any foreseeable issues.
Find support / help in the form of a part-time or even full-time helper to take care of things you really don’t need to do all day: Answering the phone, checking emails, answering social media requests. Your helper can report back to you once a day or once a week if you decide to go on a mini vacation.

2. Communicate with your customers.
Set clear boundaries. Start with office hours and communicate those well on google, your website, your social media. I still struggle with this because I don’t ever want to lose out on business but you most likely won’t lose a job or opportunity just because you didn’t answer the person who messaged you at midnight.

3. Automate processes.
Whether it’s an automatic email or social media reply, invoice or appointment reminders that get sent out automatically. Try to make things easier for your clients and yourself so you don’t have to be on your laptop or phone all day long.

4. When planning a vacation try to plan it around slow times for your business.
You don’t want to lay on the beach of a tropical island while you know your business is struggling due to you going away during the busiest time of the year.

5. When you take a break: Take a real break.
This can be the toughest one as we tend to believe that the ship will sink without us. You have to actually unplug at least for a short time to catch a breath and regain energy. This can be hard for entrepreneurs including me.

A report published by Xero accounting found that 85 percent of small businesses owners admit to working while on vacation.

Let’s try and work on getting better at taking breaks, going on trips and enjoying life as we should. We work hard so we should go out and explore the world just as much!

If you’d like to hear more about my story check out our book here!

18 Oct 2022
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Why is Personal Brand Photography Important?

October 18, 2022

As an entrepreneur, author and business owner I understand that it’s important to be strategic and intentional in how I showcase the visual aspects of my brand. Photography can elevate the look and feel of a brand; it can help a customer better understand the benefits of a product, and it can make a prospective client feel more trusting of a service provider.

Generally people are way more likely to buy a product, service, book, seminar, or comment on a post that comes from someone they feel like they genuinely know and have a relationship with. Professional personal brand photography can help your build this trust with your audience.

 

If you’d like to hear more about my story check out our book here!

02 Sep 2022
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Think Really Hard Before Leaving a Negative Review

September 2, 2022

As an entrepreneur and small business owners I know from first hand experience how a business can be made and broken due to negative online reviews.

When you leave a review, positive or negative you need to strongly consider the meaning and purpose that review carries with it.

Let’s be honest. Many customers will never say anything even if they have been satisfied with the product or service they received. The reason many companies have any reviews is because the business actively works on asking clients to leave a good review if they are happy with the service. Today I would like to encourage you to leave more positive reviews! A very helpful employee who went above and beyond? You ran late to your appt but the business still made it work because they value you as a customer. The waitress accepted your unusual request even though it’s clearly not on the menu. Your cleaning lady stays longer to fold your laundry, clean the litter boxes helps pulling some boxes out of the attic for you because you are sick and just needed the extra help? Those are all things to not take for granted and be thankful for. Reasons to leave a quick positive review. Employees and business owners will work even harder in the future if they know their hard work is being appreciated.

Usually people only tend to leave a review when something didn’t go well. What people sometimes forget is that especially small business owners rely 100% on their employees. Times are crazy! People say they want to work but often don’t show up. When that happens a small business owner easily enters a crisis trying their best to keep the business going. A small business owner relies on their staff as well as they rely on their customers. Sometimes it’s like a battle you can never win.

While I am not at all defending poorly run businesses, and I’m not saying that if you had a bad experience you should ignore it. I just think that a lot of people do not think through the implications of their negative review. Instead of shredding someone on social media or leaving a negative review reach out to the business owner directly. Explain why you are upset and see what the business owner can offer to fix the issue. You may be surprised to find out that a small business owner will probably try much harder to make mends then a big corporation.

The greatest reward is the appreciation of the people. -Gopi Sundar.

 

If you’d like to hear more about my story check out our book here!